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The advanced features of Google Analytics allow you to rely on advanced measurement techniques for tracking specific events that were not possible through Universal Analytics except through programming in the site code . Benefits of Google Analytics The events that can be collected automatically are views of individual pages; clicks relating to links leaving the website; scrolls performed on the page; file downloads; internal site searches; interactions inherent to videos. Overall, we are talking about extremely important activities in relation to the marketing campaigns that are set up by companies. You might be interested in "The key points for a complete and effective marketing plan" Those just listed are just some of the reasons why it is advisable to switch to Google.

Analytics as soon as possible to begin exploiting the resulting benefits in terms of photo editing servies metrics to monitor and evaluate in order to optimize online marketing actions .Web Design and development the differences you need to know for the development of a company website MATTEO POCKET - JUNE web design development Digital occupies an ever-increasing space within companies' communication and marketing policies. In this context, the website continues to play a central role, as a key element from which to start individual promotional or brand identity activities. It follows that every marketing department should have a clear understanding of the differences between web design and web development.



Two functions, both essential, but with different skills, which travel in parallel in the face of the numerous innovations that have occurred in recent years at a web marketing level. Let's take a closer look at these aspects. You might be interested in "Tools for creating and maintaining brand image over time" What is web design and what is web development web development web design development Let us first define, in greater detail, each of these two components.