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Its disadvantages Low control over targeting No possible optimization of the images in your application How to configure these campaigns? Log in to your Google Ads account and click the blue “ ” button Click “new campaign”, then select the “ App Promotion ” campaign type Choose the type of device IOS or Android on which you want to display the ads Add the name of your campaign , images or videos and text ideas you can write up to texts and Google it judges to be the most effective for your Ad After adding text, images and other elements.

You can define the locations and languages ​​to target You can set the campaign objective, budget and bid wedding photo editing service  Set a launch date and confirm your campaign Google AdWords offers three different optimization options Prioritize increasing the number of installations rather than downloads In order to obtain the maximum number of new users, bidding and targeting will be optimized by Google Ads . Indeed, the bid you define must correspond to the average amount you plan to invest each time a user installs your application.



Google Ad launches another advanced option that allows you to target users likely to install your application. Prioritize In-App actions If you want to reach the most profitable users and track the main actions as conversion events , Google Ads will highlight the users most likely to perform the actions you defined in the application. To do this, set a CPA that is the average amount you want to spend each time a user performs the action in your app . Generate value Google Ads will primarily target users who have the highest “life time value.