There are data panels that can also be purchase

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d from Nielsen, for example, or Kantar Media by sectors and media investment. Ultimately in marketing we have to learn to make a living to have an estimate and be able to make decisions. A hug. Reply Esteban June 10, 2018 at 0:36 Very good article, congratulations! Reply Sabrina September 27, 2018 at 5:31 p.m Very good article, but my specific question is: José Manuel how much?, since it is to place the author in my thesis. Thank you Reply Guadalupe April 20, 2020 at 23:04 Good afternoon, Jose Manuel, would you be so kind as to tell me the year in which this article was published? And, in case you have been guided by any bibliography, you would tell me which author talks about the degrees of competitors.

Thank you so much !Online marketing: how to identify like-minded users Phone Number Data Marcelino Perez MARKETING ONLINE 2 Comments It was Peter Drucker in 1999 who stated that “ information has been an instrument that has changed culture in general ”, and as this great marketing guru states; Having information makes business structures, business models, among others; have modified the behaviors of individuals and have had to adapt to the new feelings of each group, whether business, consumer or simply social in order to satisfy consumer demands. In previous posts we have commented on the importance of how the change in consumption of communication channels causes consumer behavior to vary and establish new purchasing habits for the same services or products.




Obtaining information related to prices, advice, product characteristics, etc. Now the consumer can obtain information through smartphones and tablets, and make the purchase at the point of sale. Identifying these changes are complicated tasks and getting each communication action right is increasingly difficult due to the variety of channels and consumer niches (the so-called Long Tail ) . To try to get to know consumers better, different tools are developed and consumer clusters are established, however; These variables are still static and require continuous adaptation by companies due to the continuous advances that consumers suffer in the way they receive information through different channels such as promotions, gaming, advertising, content.