|
|
Add a strategy to maximize conversion value in search campaigns A very interesting strategy, previously available only in shopping campaigns, was maximize conversion value. The possibility of using it has also been added to search campaigns. What are the characteristics of this strategy? It uses selflearning algorithms that try to use dozens of different signals to set click rates for individual keywords to obtain the highest possible revenue. It is worth remembering that when using it, in addition to an increase in revenues, we can also expect an increase in conversion costs and a decrease in ROAS. It does not take into account the analysis of the return on investment costs and should therefore be used with great caution.
Checklist Sign up for the newsletter and download the GA implementation checklist Thanks Europe Cell Phone Number List to it, you will properly implement Google Analytics on your website! Email YES, SIGN ME UP! I consent to the processing by PEOPLE Sp based in Katowice my personal data in order to provide the Newsletter serviceExpand all . Changing the functioning model of keyword matching Google has been changing the rules for how keyword matches work for some time now. On the one hand, their precision has been reduced, but on the other hand, the changes allow reaching a wider number of potentially interested recipients.
So far, exact match meant that the ad would only be displayed when the user entered the exact phrase that we included in the match, taking into account typos. This allowed for a very precise selection of keywords, but it could also significantly block the potential of the campaign. After the changes, exact match began to display ads also for words with the same meaning but different sounds, e.g. camper and camper new TV and new TV. The changes included phrase matching and broad matching with a modifier. With recent changes, Google may show ads for these matches even if the user doesn't use the words we specify.
|
|
發表於 2024-3-3 17:59:02
收藏