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In short, we don’t just sell bags, but “leather bags”, “designer bags”, “day bags”, “evening bags” and so on and so forth. As always, be careful about keyword stuffing : keyword density should never exceed 3% of total words. (Don’t know how to calculate keyword density? Try YoastSEO).
Cannibalization: the risks
Among the most problematic effects of cannibalization is not only the risk that the website pages do not rank correctly . The most common problem instead concerns confusion . Every time a user searches for "bags", it will choose to rank first and, being an marketing list algorithm, it could decide to rank the wrong one. This leads to a customer who, by clicking on our site, will find himself in front of a page with content that does not reflect his search parameters, and could decide to interrupt his stay. Keyword cannibalization can therefore lead to a decrease in sales and a loss of authority on the topic , which is exactly what we are working hard for.
Identify cannibalization
If you want to check for cannibalization on your site, you should take a spreadsheet and list, calmly, all the main URLs of the website , with their associated keywords. If some of them are too similar, it is advisable to proceed with a diversification operation.
If the website has the objective of selling a product or service on behalf of its owner, e-commerce is the quintessence of this expression. There is no e-commerce without a conversion rate . In dust words, if you don't sell, your e-commerce is useless.
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